JOB DESCRIPTION – DIGITAL MARKETER
Job Title: Digital Marketer
Department: Marketing
Job Type: Full Time
Location: Kampala Uganda
About Us
LITARM Consults is a fast-growing, innovative start-up offering integrated solutions in Recruitment, Manpower Management Services, Strategic Business Consulting, Business Process Automation (BPA), Training & Capacity Building, and Managed Project Services (MPS). Our client-focused approach and adoption of smart technologies ensure efficiency, reliability, and value creation. As we continue to expand, we are seeking passionate and driven professionals to grow with us and make a tangible impact.
Job Purpose
On behalf of our Client Theocom, We are seeking a creative and results-driven Digital Marketer to strengthen our online presence, grow brand visibility, and drive customer engagement across digital platforms. The role will focus on social media management, content creation, digital campaigns, and performance tracking aligned with business growth objectives.
Key Responsibilities
Social Media Management
Manage and grow company's social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube).
Develop and implement social media strategies aligned with brand and sales objectives.
Schedule, publish, and monitor posts while actively engaging with followers and responding to inquiries.
Track social media performance and provide regular analytics reports.
Content Creation & Branding
Create compelling content including graphics, short videos, reels, captions, blogs, and product stories.
Develop storytelling content highlighting coffee processing, sourcing, quality standards, and brand values.
Coordinate photo and video shoots for products, factory processes, and events.
Ensure consistent brand tone, messaging, and visual identity across all platforms.
Digital Marketing & Campaigns
Plan and execute digital marketing campaigns to promote products, brand awareness, and market expansion.
Manage paid digital advertising (social media ads, Google Ads where applicable).
Support product launches, promotions, and seasonal campaigns.
Optimize website and online listings for visibility and engagement (basic SEO).
Market Engagement & Growth
Identify digital trends, customer insights, and market opportunities within the coffee and agribusiness sector.
Collaborate with sales and operations teams to align digital efforts with business goals.
Support partnerships, events, and exhibitions through digital promotion.
Reporting & Analytics
Monitor KPIs such as reach, engagement, conversions, and website traffic.
Prepare monthly performance reports with insights and improvement recommendations.
Continuously test, learn, and optimize content and campaigns.
Qualifications & Experience
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Professional certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot, Meta Blueprint) are an added advantage
Minimum of 2–4 years' experience in digital marketing, social media, or online advertising
Experience in content creation, SEO/SEM, and email marketing campaigns
Familiarity with analytics tools to track and measure campaign performance
Strong understanding of social media platforms and
Analytical skills to interpret marketing metrics and optimize campaigns
Excellent written and verbal communication skills
Creativity and ability to develop engaging digital content
Knowledge of marketing automation tools and CRM systems
Application Deadline: Monday 07th April 2025